Penny Juice Logo Redesign
Logo and Packaging Design
Design Problem: Penny Juice provides 100% blended fruit juice concentrates that are specially made for kids and meet all FDA requirements. For the upcoming summer holidays, Penny Juice is launching a new variety pack with seven popular flavors!
Design Solution: I updated the logo with playful fonts and bright colors to represent the fun of Penny Juice. The packaging uses a neutral brown paper theme to balance the bright labels.
Audience: Parents and caregivers of children ages 3 to 100.
Software: Adobe Illustrator
Concept Development
Concept development began with sketches using a fruit-inspired palette and playful fonts.
Design Process
After feedback from Creative Services, I refined spacing and experimented with Illustrator’s width tool. Eventually, rasterizing the stroke solved scaling issues.
